Rare Norm works with partners in a number of different ways. We label our content so our audience understands how our partners were involved in the content’s creation.

Supported by

“Supported by” is used to describe editorially independent Rare Norm content that is supported by a client’s advertising spend and produced by Rare Norm’s editorial department.

Created with

“Created with” is used to describe Rare Norm content that has been created with funding from an advertiser and produced in conjunction with Rare Norm’s editorial department. Advertisers may be involved in creating this content by placing their products into the content, collaborating on topics & themes before the content is produced or in select other ways. In all instances of “Created With” Rare Norm has final say over the content and is not obligated to incorporate feedback from the advertiser.

Partner Content

Partner Content is paid for by an advertiser and the advertiser provides creative direction and feedback.

From our Advertiser / Advertisement

“From our advertiser” or “advertisement” is used to describe content that is created and controlled by an advertising partner.