Music 9 months ago Share Tweet Pin Share After debuting his seething diss track last month, Rich The Kid is now taking his beef with the “Rich Forever” rapper a step further by hiring a Lil Uzi Vert look-alike for his new “Dead Friends” video. In the clip, you’ll find the Luv Is Rage doppelgänger on full thirst-mode as rides Rich The Kid’s coattail in an attempt to getting signed to his Rich Forever label. For his efforts, the imposter not only gets rejected from any sort of record deal, but gets assaulted by “Plug Walk” rapper’s entourage before he get buried by Rich The Kid himself. Press play to watch above and revisit Rich The Kid’s newest album, The World Is Yours, streaming now on HYPEBEAST. Bonus: Want to stay up to date on our latest Rare Norm news ?