Fashion 7 months ago Share Tweet Pin Share Photo: Instagram/@adidasrunning Just two months after Kendall Jenner‘s questionable Pepsi advert set off a nationwide head-scratch, another marketing blunder has the trend entire world abuzz. Now, Adidas Running despatched out a mass-marketing e mail with “Congrats, you survived the Boston Marathon!” as the subject matter line.If it were being any other marathon in the U.S., it would be an easy to understand and seemingly innocuous assertion. As everyone who has ever run a marathon, or even a fifty percent marathon, can attest, basically obtaining to the end line with no your lungs bursting or legs giving out on you can experience like a huge accomplishment. But in the context of the Boston Marathon — an celebration that saw 3 people today killed and hundreds hurt in a 2013 bombing — the subject matter line will come throughout as deeply shortsighted. The Twitterverse is presently expressing its collective displeasure, of class, with the recurring problem seeming to be some iteration of “Who signed off on this?” (and a couple making an attempt to just take gain of the condition to cop some coveted shoes).Adidas was swift to share a reaction with Fashionista, making an attempt to make amends:“We are extremely sorry,” a representative wrote via e mail. “Plainly, there was no thought presented to the insensitive e mail subject matter line we despatched Tuesday. We deeply apologize for our mistake. The Boston Marathon is a single of the most inspirational sporting situations in the entire world. Each and every yr we are reminded of the hope and resiliency of the running community at this celebration.” Indication up for our each day publication and get the newest market news in your inbox each individual day.