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Adidas Apologizes for 'You Survived the Boston Marathon' Email

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Photo: Instagram/@adidasrunning

Photo: Instagram/@adidasrunning

Just two months after Kendall Jenner‘s questionable Pepsi advert set off a nationwide head-scratch, another marketing blunder has the trend entire world abuzz. Now, Adidas Running despatched out a mass-marketing e mail with “Congrats, you survived the Boston Marathon!” as the subject matter line.

If it were being any other marathon in the U.S., it would be an easy to understand and seemingly innocuous assertion. As everyone who has ever run a marathon, or even a fifty percent marathon, can attest, basically obtaining to the end line with no your lungs bursting or legs giving out on you can experience like a huge accomplishment. But in the context of the Boston Marathon — an celebration that saw 3 people today killed and hundreds hurt in a 2013 bombing — the subject matter line will come throughout as deeply shortsighted. 

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