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BEAMS Drops a Mustard-Stained 2017 Spring/Summer Collection

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For Spring/Summer time 2017, Japanese imprint BEAMS enlisted famous avenue model images Mister Mort (Mordechai Rubenstein) for a collaborative capsule assortment titled “Happy Incident.” Built in the United states of america, the assortment is composed of a selection of pocket T-shirts, a coaches jacket, a dad hat and numerous tops and bottoms — these kinds of as a pair of tiger stripe camo-print shorts and an OCBD (Oxford fabric button down) shirt — all embroidered mustard stain motifs.

When asked about the inspiration guiding the mustard stain embroidery, Mister Mort experienced this “happy accident” tale to share:

“I was at a barbecue with some friends at BEAMS in Brooklyn and my hamburger’s mustard dropped on my new Oxford shirt… The shirts and shorts are created in the USA using factories that are scarcely in a position to stay in organization. every little thing has my mustard symbol or mustard embroidery and I’m calling the assortment ‘Happy Incident.’”

Flip by the assortment lookbook higher than and share your feelings. For more BEAMS content material, examine out the BEAMS x Thrasher Spring/Summer time 2017 capsule.

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