facebook_pixel

Grailed, the Online Marketplace for Menswear Enthusiasts, to Expand into Womenswear

[ad_1]

If the term “grail” is not in your trend-linked lexicon, allow us split it down for you: It’s a phrase coined by online-savvy menswear fans to describe a scarce piece of garments — no matter if it is really an archival Raf Simons parka or a T-shirt from a a single-off Supreme collaboration — that you basically can’t live devoid of proudly owning. (My particular grail is the Balenciaga Fall 2004 aviator shearling created by Nicolas Ghesquière that, to this working day, I have been unable to discover on any resale internet site in my dimension. These types of is life.)

Founded in 2014, the peer-to-peer begin-up caters to like-minded menswear enthusiasts who search the world-wide-web substantial and reduced for previously owned, hard-to-discover merchandise at very affordable selling prices. Thanks to VIP purchasers like Luka Sabbat, A$AP Rocky and Lil Uzi Vert, a effectively-curated Instagram feed highlighting distinctive parts and a vertical for editorial written content named “Dry Clean Only” that encourages users to share how they fashion their appears to be like, Grailed has captivated a consumer base of above five hundred,000 purchasers and sellers. Much like identical websites in the crowded online resale house (The True True, Vestiare Collective, and many others.), there is an involved authentication system, but considering that users invest in and market from every other, you will find a individual shared interest in market makes that could not be as common in other places. (Think: Raf Simons, Rick Owens and Comme de Garçons in the luxury sector, and Palace, Yeezy, Gosha Rubchinskiy and Stone Island on the sportier aspect of the spectrum.) 

However the variety at Grailed is now focused on menswear, the internet site has found that women frequently use the internet site to invest in points like sneakers, streetwear and outerwear commonly promoted to adult males just lately, VIP consumer Kendall Jenner was noticed donning a Raf Simons x Sterling Ruby bomber from the Fall 2014 collection. In order to even more develop out its local community and supply women with a identical enthusiast-focused marketplace, Grailed introduced on Monday that it will be launching a sister internet site for women, launching in early summer time 2017. Kristen Dempsey, the women’s brand director who joined the crew six months ago soon after a stint at Dover Street Market, hopes to see the consumer base listing labels like Céline, Alaïa, Comme de Garçons, Visvim, Undercover, Simone Rocha and Saint Laurent, as effectively as far more mainstream, commercial makes like Madewell, Birkenstock, Reformation and Vans.

Grailed’s women’s marketplace will be an fully separate internet site, with its very own social media homes, editorial written content and a strong local community for women’s trend. It’s going to have its very own character, but the exact same “for fans, by fans” mantra that the men’s division has. If you have not signed up for Grailed, why not look through the existing variety on give to get a feel for the site’s vibe — you may perhaps just occur throughout a Supreme tee you tumble in enjoy with to keep you above until eventually the women’s variety drops.

You can observe crew Grailed discuss its backstory and formidable options for the foreseeable future in the new video clip under.

By no means overlook the newest trend marketplace news. Indicator up for the Fashionista day-to-day e-newsletter. 

[ad_2]

Discover the New World of Rare Norm 

Don't worry there is more like you out here.

We value your privacy. Your information will not be shared*