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H&M Studio's First-Ever Menswear Collection Hits the Runway

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As promised, H&M took to Paris Manner 7 days final night time to unveil the 1st-at any time “see now, acquire now” assortment from its modern Studio imprint. The rapid availability was not the only 1st for the Swedish label, nevertheless. The runway display also marked the debut of H&M Studio menswear — and the assortment is slick, to say the the very least. Highlighted by a predominance of monochromatic pieces in the likes of black, white, olive, and bright pink, the assortment will take cues from ballet to supply up a present day acquire on athleisure’s comfort-meets-fucntionality hallmark. Said Pernilla Wohlfahrt, H&M Style & Inventive Director:

With this assortment we want to deliver a world information of like. There are a couple of pieces that have the word again and again, form of like a ticker tape and as a frequent reminder of what is critical. It feels like now, a lot more than at any time, we all have to have constructive inner thoughts and views in our life.

H&M Studio’s Spring/Summer time 2017 assortment is available in-suppliers and online now.

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