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Inside #RevolveFestival, an Influencer-Filled Weekend that Dominated the Coachella Party Scene

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Coachella may search like a enjoyment-stuffed weekend of sun, audio and partying, but outdoors of the polo fields, the setting can sense hectic and aggressive among brands hoping to capitalize on the annual occasion. As it can be grown in scale and mainstream publicity, the social gathering scene surrounding it has evolved similarly. Step by step, the cool designer brands like Alexander Wang, Mulberry and Phillip Lim — who were among the very first to hold buzzy-still-personal occasions for the festival’s hippest and most in-the-know attendees — were replaced by mass brands like H&M, Levi’s, Popsugar and Victoria’s Magic formula, with more substantial budgets to toss more substantial occasions for more substantial celebs and influencers

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