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Nike Receives First Denim Patent to Create "Jeans-Joggers" of the Future

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Nike is delivering a glimpse of upcoming tasks with its most recent patent filing. Hinting at a concentrate on “jeans-jogger” blends, the sportswear large has filed a patent for a new variety of cloth recognised as “ath-denim.” The “high tenacity,” stretchable material is mentioned to provide fantastic “moisture management” and contains “performance zones” and “shock absorption padding” in both equally the frontal and rear areas. “Ath-denim” is described as “architecturally strengthened denim,” alluding to an emphasis on function and toughness.

Formal images of the “ath-denim” material have however to floor. We’ll maintain you updated as more info gets out there. Previously this week, Nike created waves with information of a new retail pricing method.

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