Adidas Announces Adidas Futurecraft 3D Printing Technology
On October 7, exactly a week ago, Adidas unveiled the Adidas Futurecraft 3D, a custom running shoe created through 3D printing, a technology Adidas believes will play a major role in the future of sneaker design and creation. 3 printing allows the designer the opportunity to bring product sketches and ideas to life in a way no other technology has. The sneaker market has always been innovative, testing different technology, materials and styles with customers taste and preferences.
Futurecraft 3D is a prototype, but Adidas says it has developed a way to make it work for the customer. This technology will be able to customize running shoes to fit the contour’s of a customer’s foot. So let’s say for example you have problem buying shoes because your feet tend to be too wide (or too narrow). With futurecraft 3D technology, Adidas will be able to create a shoe specific to the shape/ form of your feet.
“Creating a flexible, fully breathable carbon copy of the athlete’s own footprint, matching exact contours and pressure points, it will set the athlete up for the best running experience. Linked with existing data sourcing and footscan technologies, it opens unique opportunities for immediate in-store fittings.”- Adidas
Customers are becoming more picky day by. Competition within the athletic shoe market is fierce, woth like powerhouse brands like Nike, Under Armour, and New Balance. Adidas Futurecraft 3D could give Adidas a serious advantage in the industry if they are able to provide this kind of customization for their customers. It will be interesting to see what steps Adidas take in the near future to push this initiative forward.