Art last year Share Tweet Pin Share Thai Urban Development company Ananda Development recently unveiled its latest initiative, championing the people and positivity that make up the heart of the city. The Urban Soul campaign saw the brand collaborate with one of “the founding fathers of modern streetwear” jeffstaple, Atmos and Bangkok rapper UrBoyTJ to host a three-day event celebrating everything the city had to offer. From music performances to a live building of an “Urban Living Space,” the event tapped into the creative energy of Bangkok, showcasing the modern condominiums Ananda Development offers residents in its new builds. Watch the video above to get a better idea of what took place. Bonus: Want to stay up to date on our latest Rare Norm news ?