Environmental activist and artist Ernest Zacharevic carved a humongous SOS misery name into 20 hectares of palm oil plantation land in Sumatra. The person-made intervention is a part of Zacharevic’s ongoing Splash and Burn initiative that goals to lift consciousness for endangered orangutans within the area. A complete of solely 14,600 orangutans at the moment stay in Sumatra.
In collaboration with the Sumatran Orangutan Society (SOS), the land used for the artist’s carving was bought with the proceeds collected through the #SOSsumatra marketing campaign. Extra exactly, via the rapid sale of 14,600 restricted version soaps produced by cosmetics retailer Lush, every cleaning soap symbolizing the scarce variety of orangutans dwelling in Sumatra.
“I wished to speak the magnitude of the issue to a wider viewers in addition to present a inventive outlook, hope, and inspiration to native communities and conservationists,” mentioned Zacharevic in a press release. “‘Save Our Souls’ is a message communicated to these at a distance, a reminder of the connectedness we share with nature.”
Get a more in-depth have a look at the marketing campaign by watching the video above after which go to the Sumatran Orangutan Society’s official web site to study extra.