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McDonald’s, G-SHOCK & New Era Celebrate 50 Years of the Big Mac


To celebrate 50 years of the Big Mac burger, McDonald’s has partnered with G-SHOCK and New Era on a Japan-exclusive capsule.

First up are the G-SHOCK watch and accompanying burger-shaped tin. As seen above, the watch face features the brand’s iconic arch logo, while the strap features a Big Mac pattern.

The New Era anniversary cap features the Golden Arches logo up front, New Era branding at the back, and an embroidered “BM 50th” burger logo on the side.

Last but not least, McDonald’s will also be releasing its famed Big Mac burger sauce as part of the drop.

The McDonald’s 50th-anniversary merchandise collection will be available from April 14 through Japanese retailer Ratuken.

For a closer look, check out the gallery above, then let us know if you plan to cop in the comments below.

In other news, big brands are reportedly turning away from big influencers.

  • Main & Featured Image:
    McDonalds / Ratuken

Candice Nembhard is a writer and journalist based in Berlin.



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