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Virgil Abloh to Unveil IKEA Collab via Live Broadcast

Virgil Abloh to Unveil IKEA Collab via Live Broadcast

Swedish multinational furniture company IKEA teased a collaboration with Virgil Abloh’s OFF-WHITE last June, revealing a reinterpretation of the brand’s iconic FRAKTA bag and a variety of rugs marked by Abloh’s signature quotation motif.

Since then, little details of the collaboration have not been revealed, until today, as IKEA has announced that it will live stream a conversation with Abloh on his latest creative endeavor.

A conversation about the work between the quotation marks. Join the live broadcast on www.ikea.today – April 30, 5:30PM EST #ikeaxvirgil @virgilabloh

A post shared by IKEA Today (@ikeatoday) on Apr 22, 2018 at 1:28pm PDT

Hope you are as excited as we are about today’s workshop. You can start asking your question in the comments below. Join the conversation at 5.30 pm EST. Link in bio. #ikeaxvirgil #ikeatoday @virgilabloh

A post shared by IKEA Today (@ikeatoday) on Apr 30, 2018 at 9:34am PDT

Those who are interested in joining the conversation with Virgil Abloh are encouraged to ask questions in the comments section of IKEA’s most recent picture on Instagram, featured above.

You can also tune in the live broadcast on IKEA’s website today, starting 5:30 p.m. EST.

In other IKEA news, the company is testing new food made from insects.



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