Fed up of getting pretty much nowhere with your keywords? Perhaps you’re either not drawing enough traffic to your website — or you’re drawing the wrong traffic. It sucks, but there’s a solution, and it comes in the form of long-tail keywords. Long-tail keywords can be the difference makers between you ranking higher than your […]
A landing page is where the magic happens — where prospects convert into customers and leads convert into sales. The problem is that, as a small business owner, you might still be trying to get your head around a landing page. What is it exactly and what forms the backbone of a successful one? A […]
SEO optimization has been stagnant over the past several years according to industry experts. The cycle of creating and optimizing content has been going on for what seems to be an eternity. This is the mentality that plagued me and my colleagues for quite a while. We are a small marketing enterprise with local clientele […]
Inbound marketing is a methodology that uses search engine optimization, content marketing, and branding to attract, convert, and delight customers. Instead of using paid advertising to tell people what you think they want to know, Inbound identifies what your potential customers are already asking and provides them a solution. Inbound marketing is a way to […]
Content marketing is still one of the most powerful tools you have in your marketing toolbox. In the era of information overload, standing out and becoming visible is hard. It’s no longer about how good your content is; it’s about how creative you are about sharing it with the world. So you wrote and published […]
In the world of hyperconnectivity and AI, people put their trust in those businesses that are honest with them. Simply put, the world of digital marketing has started shifting to the ultimate transparency and highly-targeted customer experiences. This is why on-demand marketing, as a relatively new form of marketing, is rising at an astounding rate. […]
We the digital nomads spend a lot of time on the road. The only way to get our stuff done is to carry a computer and other gadgets with us — for work, fun, or both. Sure, losing all your data and expensive equipment is the last thing that you want in your life — […]
Social media platforms can be your lead generation goldmine if you know how to do it right. Research done by Business2Community showed that social media marketing has reduced costs for 45% businesses at the same time increasing the revenue for 24% of companies that implemented social media in their lead generation strategy. In last six […]
The clock is ticking — not just on a great deal for your customers this Black Friday, but for your business to raise awareness of that great deal. Are you the type of business (and person) who leaves things to the last minute? If you are, don’t worry — there’s still time to take advantage […]
Slack is one of the most used communication tools today in business and for good reason. This app helps businesses get organized, share files and communicate with every member of the team easily. It was founded by Stewart Butterfield and started as an internal tool used by his company while developing a now defunct online […]
