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Hemmings launching online auction site to rival Bring A Trailer

Change is coming to the online car sales scene.

First, Craigslist recently began charging for car ads placed on its popular online sales platform. It’s not drastic, but hey, five bucks is five bucks.

And now – in a move that’s really only good news for buyers, unlike the Craigslist tax that may be just enough to deter some users – Hemmings Motor News has announced its plans to put forward an online auction platform, offering its rare and collectible vehicles for sale to anyone with an Internet connection (and a bunch of disposable income).

“The name that invented the collector car category is now the last word in online collector car auctions,” the Tweet reads. That’s quite the proclamation, but Hemmings does have the credentials to back it up.

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The Pursuit Is On!
We’re designing a whole new online auction!

The name that invented the collector car category is now the last word in online collector car auctions.

Sign up today to receive the latest insider info as we launch:https://t.co/jAkSrWCDqY pic.twitter.com/QRsAqRxihS

— Hemmings Motor News (@HemmingsNews) April 10, 2019

Famous for its classic car coverage, Hemmings Motor News is the largest and oldest publication of its type in the U.S., according to Wikipedia, and Hemmings itself claims to be “The World’s Largest Collector Car Marketplace.”

Soon, buyers won’t have to drive down to Kokomo, Indiana, to get that Shelby GT 500; they’ll simply be able to sign in and register their bids online.

The publication has its sights set on one rival in particular, Bring A Trailer, which holds popular online auctions for often rare and special vehicles and has all but dominated the online auction space in North America.

There’s sure to be some competition between the two factions, but the Internet is a big place and there’s likely room for both, especially considering the difference in brand feel—one is time-tested with a storied name, the other is an upstart with a joke in its name.

Hemmings hasn’t said when the site will go live, but you can sign up to be kept in the loop at the placeholder site here.


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