Car 6 months ago Share Tweet Pin Share The Ontario government is contemplating changing the slogan on its licence plates from “Yours to Discover” to “Open for Business,” according to a Toronto Star report late March. The plans to switch out “Yours to Discover,” which most Ontario plates have worn since about 1982, will be presented to the provincial legislature early April, sources leaked to various news outlets. Bonus: Want to stay up to date on our latest Rare Norm news ? “This initiative will see us refresh a license plate design that’s been relatively unchanged since the 1960s and — depending on the slogan chosen — help to rebrand Ontario as a business-friendly province,” reads a government report intercepted by Global News. While not confirmed, it’s assumed that report is almost certainly referring to the “Open for Business” slogan that premier Doug Ford has previously erected on billboards at the province’s U.S. border crossings. Premier Ford’s office told Global News in an official statement that “while no decision has been made, that is a slogan the Government for the People is considering for commercial vehicles only.” RELATED Ontario police looking for owner of stolen ‘MR SEXY’ licence plates Montrealer sneaks disgusting vanity plate past Quebec censors The plan is already seeing resistance from several sides for a variety of reasons. “Doug Ford’s ridiculous scheme to turn vehicles into political billboards is a new low in self-serving electioneering,” NDP MPP Catherine Fife told the news outlet. “Redesigning our licence plates to be Ford ads is a colossal waste of money. This is a bizarre ego-driven attempt to turn every licence plate into a Ford vanity plate.” If approved by the legislature, the new plates would start appearing on vehicles in the province at the beginning of 2020.