Porsche is creating a digital racing championship and there’s a cash prize

Porsche has an idea to engage and attract racing fans in a new way. And you don’t even need to have a license to get involved.

It’s called the Porsche Esports Supercup, and the German brand is calling it an extension of its real-life racing series counterpart, the 911 GT3 Cup.

The auto manufacturer partnered with iRacing, a leading provider of realistic online racing simulations, to bring the idea to life.

The Esports Supercup will see 40 users – or, more specifically, “sim racers” – compete head-to-head in a series of 10 different digital track races, all of which mimic some of the most famous in the world.

Oh, and the winner of the entire series doesn’t just earn bragging rights and early onset arthritis of the fingers. There’s a prize pool worth US$100,000.

“By adding an esports racing competition to our established series of one-make cups, we are extending our footprint in the world of motorsport and allowing sim racers to join the global Porsche Motorsport family,” Fritz Enzinger, head of Porsche Motorsport, said in a statement.

But don’t be fooled into thinking is some quick money-maker for n00bs. The championship will take about five months to complete. Its inaugural race takes place April 13 on a digital version of Alabama’s Barber Motorsports Park and concludes in September at Italy’s Monza Circuit.

In addition to the US$100,000 up for grabs, the winners will also be publicly honoured during the brand’s Night of Champions gala, where it celebrates its real-life drivers.

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