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Facebook Is Adding…Dating

Facebook Is Adding…Dating

Move over, Tinder and Bumble. In addition to curating news, producing reality TV, and failing to notify 87 million people that their information had been improperly used by another company, Facebook now wants to be your next dating site. On Tuesday, the social media network announced it would be rolling out a new feature that essentially lets you do online dating without leaving Facebook.

According to a press release, it works like this: interested parties make a new Dating profile on Facebook, separate from the regular Facebook profile. Like Tinder, it will only show a first name; when someone messages a match, they can only exchange written messages, not photos or links. Unlike Tinder, there’s a real-world component: In order to see more potential matches, users can “unlock” events or groups they’re a part of to see who else is interested. “Just like in real life, the more active you are in the communities around you, the more opportunities you’ll have to meet awesome people,” claims the press release.

Here’s the weird part. Although you might think that a Facebook dating site would make it super awkward with all the high school frenemies you never talk to and coworkers you felt obliged to add, Facebook actually forbids any of that from happening. That is, none of a user’s existing Facebook friends will ever see them in the “Dating space,” according to the press release. So even if you wanted to date someone on your friends list, you couldn’t — at least, not through Facebook Dating. (Meanwhile, on Tinder, you occasionally run into someone you know, and you can even see how many mutual connections you have with a potential match.)

There’s not much else about how Facebook Dating will actually work (Do we swipe right/left? Upvote/downvote?), or how it will keep users’ data safe following the Cambridge Analytica scandal (At Facebook’s F8 conference on Tuesday, CEO Mark Zuckerberg said the feature is built with “privacy and safety in mind from the beginning,” CNET reported) but more is expected to come in the next few months. One thing’s for sure: You won’t be swiping right to be Kris Jenner’s next assistant on this site.

Related: We’re Not Worried About Our Facebook Privacy Because We’ve Been Prepared for This