Fashion 9 months ago Share Tweet Pin Share After carefully teasing their collaborative venture, C2H4 and Japanese brand NUMBER (NINE) have officially revealed a lookbook that takes inspiration from stylish rock n’ roll bands. The range is titled “The Potential of Ego” and that sentiment is echoed throughout the pictorial — the edgy members of the fictitious music collective are styled with the partnering labels’ products. Overcoats, hoodies, tees and more are given a punk rock vibe which has been NUMBER (NINE)’s signature since its inception with designer Takahiro Miyashita, who has since departed the brand. Sci-fi-esque graphics are also printed on some of the items which in turn is C2H4’s own artistic identity. See the full lookbook above for a complete look. Bonus: Want to stay up to date on our latest Rare Norm news ? The C2H4 x NUMBER (NINE) collab releases today August 31st at participating retailers. In other fashion news, Y-3 just released its second campaign for this season.