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Cherry Los Angeles for HYPEFEST Capsule Lookbook

Cherry Los Angeles for HYPEFEST Capsule Lookbook

The “Cherry Adult-Book Store” capsule sees the Los Angeles-based label drawing influence from adult magazines like Hustler and Playboy, juxtaposing Cherry’s familiar branding against pin-up girl imagery. Plenty of Yin-Yang symbols appear throughout as well, reaffirming the brand’s sense of whimsy. A hoodie, emblazoned with the aforementioned pin-up detailing, also features “ADULTS ONLY NC-17” verbiage in line with racy film trailers, underlining the collection’s mature touchstones.

Look for the “Cherry Adult-Book Store” capsule will to debut exclusively at HYPEFEST this weekend, October 6-7.

Hypefest will offer a variety of other exclusive drops, including team-ups between Lacoste & Chinatown Market, C.P. Company & Nowhere FC and BBC x NEIGHBORHODD x adidas/Medicom Toy.