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Craig Green Fall/Winter 2018 “Windmills” Campaign

Craig Green Fall/Winter 2018

Following on from the flaming sculptures of Spring/Summer 2018, London-based designer Craig Green has unveiled the campaign imagery for his Fall/Winter 2018 collection. This season’s campaign focuses on three four-storey constructions erected on a cliff’s edge. Each of these structures features a giant propeller which can create a series of circles as they spin.

The Fall/Winter 2018 campaign reflects themes from the full collection, with a strong nod to the body-sculptures sent down the runway. These sculptures encased the models wearing them, while the structures used for the campaign are large enough to house several bodies. The buildings are constructed from latex and wood meaning that, over time, they will gradually decay. Take a look through the campaign imagery in the gallery above.

In related news, refresh your memory of Craig Green’s concept collaboration with Nike.