Gucci Goes Gothic for Its Cruise 2019 Campaign

Gucci Goes Gothic for Its Cruise 2019 Campaign

After Gucci dropped off its Cruise 2019 lookbook featuring Harry Styles, the Italian label went all out for its newest campaign and film, Gucci Gothic.

Taking inspiration from the biblical story of Noah and his ark, a massive wooden boat was constructed to reenact the tale. Models clad in Alessandro Michele-helmed designs are seen gathering animals and provisions across a rural landscape, as tigers, snakes, camels and ostriches all make an appearance. The film shows the group preparing for the flood and ends with everyone looking out into the water as the rain begins to come down. Shot by none other than Glen Luchford and art directed by Christopher Simmonds, take a look at the images above and watch the campaign video below.

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