Louis Vuitton Sued by “Pooey Puitton” Maker

Louis Vuitton Sued by

Louis Vuitton, like all major fashion labels, is very willing to get litigious over its protected logos. Los Angeles’ MGA Entertainment thinks the LVMH-owned house too overprotective, however, and has filed a lawsuit against Louis Vuitton.

The subject of the lawsuit is MGA’s $59.99 USD “Pooey Puitton” purse, a plastic case that carries a surprise selection of candy and toys. The Pooey Puitton is painted to resemble Louis Vuitton’s iconic collaborative Takashi Murakami handbags, though “no reasonable consumer would mistake the Pooey product for a Louis Vuitton handbag,” MGA asserts in its complaint.

On or around December 7, 2018, Louis Vuitton claimed to one of MGA’s customers that the Pooey name and Pooey product infringed upon or diluted one or more of Louis Vuitton trademarks. … The use of the Pooey name and Pooey product in association with a product line of ‘magical unicorn poop’ is intended to criticize or comment upon the rich and famous, the Louis Vuitton name, the LV marks, and on their conspicuous consumption.

MGA Entertainment elected to premptively file the suit against LV due to the fashion house’s “history of not respecting parody rights in the US and filing vexatious lawsuits against such protected parody.” In the most recent example, an all-out legal attack on My Other Bag over canvas tote bags, Louis Vuitton lost the case.

In other fashion lawsuit news, Marc Jacobs has been targeted by Nirvana over the brand’s signature smiley face logo.

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@LouisVuitton⁩ ⁦@LVMH⁩ What in the hell is going on here? #PooeyPuitton #LV #LouisVuitton #Peasanting pic.twitter.com/xu9AdcwWPY

— CamNero (@CamNero) December 3, 2018

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