Jeremy Scott‘s back at it all over again with his mission to bring the most mainstream features of pop tradition into luxury vogue. Owning drawn from rapid foodstuff, cigarettes and prescription medicine in the past, Scott turned to the digital environment for inspiration this time, teaming up the popular smartphone and tablet activity Candy Crush for his hottest capsule collection. Mainly because of training course.
“The only detail I appreciate more than actively playing the activity is carrying it,” Scott mentioned in a release.
Narrative designer for the Candy Crush Saga Yonna Ingolf was similarly enthusiastic about the partnership. “Jeremy’s approach to vogue is entertaining, playful and total of dazzling colors, so the Moschino x Candy Crush partnership was a normal in good shape to kick off the celebration of Candy Crush’s 5 calendar year anniversary,” she told Fashionista via electronic mail. She admitted that she does not now individual any Moschino, but mentioned she “certainly want to rock the swimsuit” from the collection this summertime.
The collection’s launch will culminate with an event at — in which else? — Coachella. The occasion will aspect an occasion place developed to appear like “Candy Kingdom,” entire with themed props meant, no question, to inspire a lot of selfies. A press release about the occasion promised it to be star-studded, and though no names have been confirmed to go to forward of time, Ingolf did mention who she’d most like to see the collection on.
“We not long ago worked with Vanessa Hudgens on the launch of Bubble Witch three Saga and I would appreciate to see her alongside with other sweet stars carrying the collection at the festival,” she mentioned. Spoken like a correct lover of the Coachelliest Coacheller in the activity.