The topic for Rihanna’s Fall 2017 Fenty x Puma display in Paris was very apparent after we acquired the invitation: With a letterman jacket-design and style “F” on one particular facet and a so-referred to as “detention slip” on the other, we sensed there would be some form of angsty teenager riot vibe, with a streetwear slant, of study course. But we couldn’t have guessed how far she would just take it.
Puma has seen profits boost very continually (in womenswear, at the very least) since bringing on Rihanna and other superstar ambassadors (like Cara Delevingne, who sat front row with a hoodie covering her freshly dyed hair), and plainly the activewear brand name is placing that income to excellent use. The venue was a stunning, massive (quickly the premier we’ve seen this 7 days), aged circular library total with numerous flooring of textbooks that seemed to be a long time, if not hundreds of years aged, as well as long examining tables spanning the duration of the room. Friends sat possibly at the tables or on benches about them, and as the lights went down, models began to appear on the upper stages of stacks performing their ideal modern-working day “Breakfast Club” impressions, fucking with textbooks, leaning in opposition to stuff they in all probability shouldn’t have been leaning in opposition to, etcetera.
The true models, which includes Slick Woods (who opened), Lexi Boling, Binx Walton, Joan Smalls, Hanne Gaby, Stella Maxwell, Adwoa Aboah, Dilone and more then emerged, eschewing the flooring and instead making use of the wood tabletops as their runway. Somehow, the reality that the backdrop was (evidently) a true, tremendous-aged French library created the full display come to feel even more “in opposition to the regulations.” Like, very seriously, who let Rihanna and her troublemaking good friends fuck this place up? Possibly it was Alright mainly because Francois-Henri Pinault, Chairman of Kering (which owns Puma) and member of one particular of France’s richest families, was there to chaperone.
The new music was a loud, pulsating electronic combine, which in good shape well as a soundtrack to the wayward university women and guys and, eventually, an abrasive light-weight display of the form you could possibly be expecting from a stay DJ act. And reality be informed, the models were dressed more appropriately for a party natural environment than they were for university (probably which is why they received despatched to detention?). But the latter plainly served as inspiration. Consider varsity sweaters — possibly oversized, ripped or cropped — all sorts of slouchy, puffy, oversized, Demna-esque outerwear with letterman-design and style “FS” logos soccer uniform factors (but created “vogue”) university uniform factors like knee-substantial socks, pleated skirts and polo shirts bear-shaped backpacks free, fitness center course-acceptable sweatsuits (really) cropped tops “F” baseball caps and more. And then, about look forty four, we received to the goth area. Yep, not as opposed to any university cafeteria, there was a goth area, total with environmentally friendly and pink hair, head-to-toe black, knee-duration hoodies, drastically dark eye make-up, septum piercings and flame motifs.
Without all the “extracurricular” (get it?) theatrics, the full point could have been a #dark throwback to substantial university. Instead, it was a great, energized, over-the-prime, one particular-of-a-sort encounter that led to a minor social media-induced panic assault (The place do you point your camera?? What platform do you use very first??) and still left us thrilled to see exactly where, and when, RiRi will take us upcoming.