It appears like just yesterday (to be reasonable, it was a lot less than a few months ago) that social media was abuzz with the news that reality star-turned-unstoppable mogul Kim Kardashian was operating on a secretive task with Pat McGrath — a single of the industry’s most beloved and influential make-up artists, who just so takes place to pal all over with the Kardashian/Jenner/West clan on celebration. Right after considerably fanfare, it was revealed that Kardashian simply just played muse in a new video clip to market the latest launch from Pat McGrath Labs, Dark Star 006, finish with a glittery, smoky eye that seemingly only McGrath could obtain and a soundtrack by Kanye West. It truly is clear that Kardashian knows a issue or two about beauty — and that she’s passed some of the wisdom together to her a few-calendar year-aged daughter, North — so it was only a subject of time before she joined forces with the biggest up-and-comer in the cosmetics sport… her fifty percent-sister, Kylie Jenner, of study course.
On Tuesday, Kylie Cosmetics tweeted a teaser video clip promising a forthcoming task from two customers of America’s most famous (and precious) relatives. The only information that we can glean is that the mysterious “KKW X KYLIE COSMETICS” joint is “coming soon,” and that it most likely entails a Lip Package or gloss, as the duo is proven applying a neutral lip color in the clip. In addition, Kardashian and Jenner are styled to glimpse exactly alike in the promo — from the lengthy, pin-straight black hair, to the golden, glowing skin to the bold brows. Even though this collab has equally women’s names on it, it is really clear that Kardashian is the predominant inspiration. And with stellar seems to be like hers and a supporter foundation of thousands and thousands aching to emulate them, it is most likely a clever marketing approach. McGrath imagined so.
View the teaser over and keep tuned for updates on the release in coming days.