Shoes 11 months ago Share Tweet Pin Share Madame Vo‘s chef Jimmy Ly takes viewers on a ride on how to shop for sneakers in NYC. After surfacing as a Hidden HYPEBEAST, Ly takes to the Big Apple to visit sneaker shops such as Greats and Stadium Goods to discuss the state of sneaker culture today in comparison to yesteryears. The restauranteur credits fashion and nostalgia as some of the main reasons for his ongoing hobby, with around 200 pairs of collectibles in his personal collection. Prior to snagging the Air Jordan 1 “Bred Toe,” Ly also shares that he’d give up his current collection for a pair of Nike Air Mags. Take a look at the video above and let us know your thoughts. Bonus: Want to stay up to date on our latest Rare Norm news ? In related shopping news, you can take a look at the latest installment of Sneaker Shopping, starring Pittsburgh Steelers’ Antonio Brown.