REIGN to Re-Release Hyped Sneakers at Retail Prices

REIGN to Re-Release Hyped Sneakers at Retail Prices

Meatpacking district-based retailer REIGN is giving sneakerheads a second chance with its “Deadstock” program. This new initiative will re-release popular sneakers at retail prices, giving fans another opportunity to cop sold-out releases. Available through the store’s new REIGN Releases app, each sneaker launched through “Deadstock” will come with a certificate of authenticity, to ensure that customers are getting the real deal.

The first models to debut under REIGN’s “Deadstock” are the adidas YEEZY Boost 700 Wave Runner, Futurecraft 4D and Hu NMD “Holi Festival,” all dropping via REIGN Releases later this month.

Recently, adidas teased the Calabasas-like Continental 80

REIGN Releases Platform Launch. ⠀ REIGN Releases is an exclusive micro-site, registration platform, and physical brick-and-mortar destination for limited release sneakers. The purpose of the platform is to level the playing field for New York City sneaker fans. Click the link in our bio to visit. ⠀ #REIGNNEWYORK #REIGNRELEASES

A post shared by REIGN (@reign) on Jun 11, 2018 at 7:02am PDT

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