The Problem with Fashion Brands that Call Themselves "Sustainable"

Welcome to Sustainability Week! While Fashionista addresses sustainability information and eco-welcoming makes all year round, we wished to use this time all around Earth Working day and the anniversary of the Rana Plaza collapse as a reminder to aim on the impact that the fashion industry has on folks and the world.

It would seem as though each individual 7 days a push release lands in my inbox announcing the start of an remarkable(!) and innovative(!) sustainable fashion model. And it’s due to the fact these words — sustainability, eco-welcoming, socially and environmentally acutely aware — are, at the moment, some of the buzziest in the industry — they give equally emerging and proven labels a newfound do-great, experience-great objective that goes further than simply promoting clothing and raking in a gain.

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