The best brands of 2018 pushed the boundaries of product design, collaborations and global presence. Big changes in leadership at top luxury houses shook the industry at its core this year; Virgil Abloh to Louis Vuitton, Kim Jones to Dior and Riccardo Tisci to Burberry among other moves meant that fashion’s love affair with streetwear isn’t going anywhere soon.
To stay above the competition, some labels feverishly aimed to refresh their identities without sacrificing the traditions that put them at the upper echelon in the first place. It’s a tough balancing act but some were able to succeed, resulting in increased profits, critical acclaim and new consumer fanbase. As 2018 comes to a close, the brands on our “best of” list reflect the challenges that comes with not only remaining relevant, but also dominating one of the world’s toughest creative industries.
Here are the 10 best fashion brands of 2018, in no particular order.