Accessories Fashion 3 years ago Share Tweet Pin Share “YOU BUY A WEWOOD, WE PLANT A TREE” WeWood is an eco-friendly brand which creates beautifully crafted pieces that are made out of 100% natural wood. What makes this brand different is that for every piece purchased, WeWOOD plants a tree in partnership with American Forests and Trees for the Future. Bonus: Want to stay up to date on our latest Rare Norm news ? Rare Norm had a chance to check out two of their hero products. The Kappa Nut timepiece and The Crux Iroko Crema eyewear, both made from wood and some strands of cotton. following their mission “YOU BUY A WEWOOD, WE PLANT A TREE”. Our personal favorite is the Kappa Nut timepiece, which gives the old school rosewood field of life. Here is the WeWood Story: “The brainchild of an Italian watch lover and two eco-smart entrepreneurs, WEWOOD fashions wooden timepieces from mostly scrap-wood and uses state-of-the-art Miyota movements for the guts, a hybrid of technology and nature resulting in a unique watch that’s both handsome and earth friendly. The first timepiece was designed in Florence, Italy (2010) and with the widespread craving for newstalgia and eco-friendly ethos, WEWOOD hit the scene as the avant-garde approach to sophisticated sustainability. Later that year, WEWOOD opened a branch in Los Angeles and teamed up with tree-planting-partners ‘American Forests’ and ‘Trees For The Future’. With this cohesive collaboration, the goal is to help restore Mother Nature, one watch at a time, by planting a tree for every WeWOOD purchased. Since 2011, WEWOOD has planted over 420,000 trees with its partners and sets challenging targets for 2015 and beyond. One such challenge is our goal of planting 1 million trees by 2020. Keeping forests healthy and happy keeps us healthy and happy, we like to keep our reminder on our wrist.” With Fathers day right around the corner your dad will love this. Especially if you share the same eco-friendly, classy, innovated look. Check out the promo code below and get yourself a WeWood Watch or Glasses today! You will be furnished with a unique promo code (WWFD16) that your followers can use on our website when making a purchase, these are good for Free Shipping & a Free Pin Removal Tool. The pin removal tool allows buyers to resize their watches at home instead of having to visit a store. Thank you to WeWOOD for sponsoring today’s post and inspiring me to try a unique and eco-friendly Father’s Day gift!