List 6 months ago Share Tweet Pin Share What is the relationship between fashion and gaming? Is there one? Last month, Nike featured League of Legends player Jian “Uzi” Zihao in their “Shut Up and ____,” campaign alongside LeBron James. UNDEFEATED created a limited-edition jersey kit for eSports team New York Excelsior last summer. While there is yet to be a first-ever official sportswear sponsorship of an eSports player or team, that day is not too far off in the future. eSports players are now traded among different teams just like Premiere League athletes, with salary levels just as high. Pro gamers nowadays have both the ability and taste to deck themselves in hyped gear, oftentimes being spotted in the likes of Off White, Gucci, and Balenciaga. To explore this further, HYPEBEAST met with Overwatch team Seoul Dynasty of South Korea, arguably the biggest gaming capital of the world. Who are they? And what is their take on fashion? Bonus: Want to stay up to date on our latest Rare Norm news ? Tobi Palace x Polo Ralph Lauren shirt, sweatshirt and pants. Palace Skateboards hat, Projekt Produkt glasses “I’m an avid HYPEBEAST reader. I even have the app.” Name: Jin Mo YangAge: 24Role: SupportSignature Hero: Lucio, MercyExperience: Winner of the 2017 Overwatch World Cup as the South Korea TeamMain Strength: Undoubtedly the world’s best Lucio playerFavorite Sneaker: Nike Air Max 98 Fissure Stone Island anorak, Vetements pants, Prada hat, Gucci slides, Projekt Produkt glasses “I’m not interested in anything other than gaming and streaming.” Name: Chan Hyung BaekAge: 19Role: TankSignature Hero: Winston, Reinhardt, OrisaExperience: London Spitfire (2017~2018), LA Gladiators (2018)Main Strength: Best Main Tanker in the LeagueFavorite Shoe: Gucci ‘Snake Printed Slide’ Fleta Tommy Jeans sweatshirts and jeans, Supreme hat, Nike sneakers “Winning the ‘Overwatch’ World Cup was the best experience of my life.” Name: Byung Sun KimAge: 19Role: DPSSignature Hero: Pharah, Widowmaker, GenjiExperience: Winner of the 2018 Overwatch World Cup as the South Korea TeamMain Strength: The world’s most flexible DPS who can play many different heroesFavorite Sneaker: Nike Air Force 1 Zunba Chance Chance jacket, Polo Ralph Lauren sweater, Off White pants, Balenciaga sneakers “We’ve never won against London’s Spitfire or New York’s Excelsior. I want to focus on beating them.” Name: Jun Hyeok KimAge: 21Role: TankSignature Hero: Zarya, D.Va, RoadhogExperience: Winner of the 2016 & 2017 Overwatch World Cup as the South Korea TeamMain Strength: Overwatch League’s best Sub TankFavorite Sneaker: Balenciaga Triple S Ryujehong Supreme x Nike jacket, Stone Island shirt, Supreme T-shirt, Calvin Klein Jean pants, Gucci sneakers “Overwatch enriches my life. I’m thankful to the game.” Name: Je Hong RyuAge: 27Role: SupportSignature Hero: Ana, ZenyattaExperience: Winner of the 2016 & 2017 Overwatch World Cup as the South Korea TeamMain Strength: An unusually genius Ana player, especially with Sleep DartFavorite Sneaker: Balenciaga Speed Trainer Visit HYPEBEAST Korea for the full interview with Seoul Dynasty.