The Rare Norm a couple of weeks ago Share Tweet Pin Share Oh so they controlled that out. They didn’t let people choose, they assigned people to the Kardashians at random. No they did not control for that, the group didn’t even watch KUWTK. See below(you even quoted it yourself) “For the research 487 adults were shown four adverts for luxury products, four tabloid photos of famous celebrities showing off expensive goods, and four newspaper headlines of rags-to-riches stories. No one was “assigned to the Kardashians.” They were shown the things listed above, it is possible that the “four tabloid photos of famous celebrities” were Kardashian’s. But the fact of the matter is that they did not watch KUWTK. Additionally, they were shown three very different things(luxury product, tabloid photo, rags to riches story) there is no way to know where the causal relationship lies. For example the tabloid and luxury products could have zero effect and the rag to riches is the only one that has effect but they are attributing it to all 3 which is problematic. Lastly, the title of the article came from this segment Participants were also asked about viewing of nine TV shows, such as The Apprentice, X-Factor, Keeping Up With the Kardashians and Made in Chelsea, as well as their reading habits concerning five daily tabloid newspapers which regularly feature stories on wealthy celebrities, and ten magazines, such as Vogue, Cosmopolitan, GQ and Esquire that advertise luxury products. Results showed those who also regularly watched shows such as The Apprentice and X-Factor, are much more likely to hold “stronger materialistic and anti-welfare attitudes than lighter consumers of these shows.” From this study, you cannot suggest KUWTK is CAUSING people to become less sympathetic to poor.