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The Farmers Breaking Big Tech’s Repair Monopoly. Farmers and mechanics fighting large manufacturers for the right to buy the diagnostic software they need to repair their tractors, Apple and Microsoft show up at Fair Repair Act hearing. : videos


“As a service” platforms work for a few things, like software. It’s good to have everyone on the same version. Makes things simple for everyone.

You can’t have everyone on the same version of tractor. Physical products should not be licensed or on a service platform.

But really it’s only gonna get more nuanced and complicated. Weeding a farm / targeted spraying has been revolutionized by Blue River Technology. John Deere bought them recently and that specific service is only being offered as a service, no farmer can buy this machine, you can only schedule for Blue River / John Deer to show up with their machine.

What’s special about this machine is that it uses very advanced recognition software to identify weeds for targeted spraying.

And as we advance we can expect all agricultural machinery to be heavily automated. It’s all gonna get very difficult to differentiate between a farmer buying a machine and piece of software.