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adidas Q2 10% Sales Rise Driven by World Cup

adidas Q2 10% Sales Rise Driven by World Cup

adidas has announced its sales performance for the second quarter of 2018, with strong results driven by the 2018 FIFA World Cup. Sales over the period totalled €5.26 billion (approx. $6 billion USD), while the gross margin climbed by 2.2 percentage points up to 52.3%. As well as this, organic revenue growth hit 10% — above the predicted 8% — with particularly strong performances in the sport performance activity, training, running and football categories. adidas also announced its full-year outlook, with sales expected to climb by around 10% on a currency neutral basis. adidas chief executive officer Kasper Rorsted added that the company “delivered another strong quarter on the back of a successful World Cup activation.” In other adidas news, take a first look at the adidas x Dragon Ball Z packaging.