Video Production Costs reinvented with Rare Norm
Traditional video production agencies routinely charge upwards of $5,000 (sometimes $25,000) per video. And we should know – Rare Norm was born from high-end video, where just calling out a crew plus gear, talent and the rest could cost more than that initial number alone! And sure, it might make sense for a skiing commercial in Boston… But a simple CEO piece to camera video? Not so much.
We had clients coming to us, wanting to do more with less of their marketing budgets. Video content was becoming king, but nobody had any answers to the age-old equation of speed + quality + cost. So we went to work, designing a solution to help our clients scale their videos in a high-quality, cost-effective way. And that’s when Rare Norm was born…
Today, we’ve reinvented video production costs by replacing the camera crew with content creators we train: your employees! We’ve swapped the elitist gear for a hand-selected, easy-to-use Rare Norm Kit to give you everything you need to shoot high-quality video content.
And because people’s #1 challenge was, and still is, always-on video (i.e. ‘pull’ content that’s discoverable via search, as well as reactive content that’s topical and agile), we’ve built our model around Google’s ‘Hub’ and ‘Help’-style content, which is episodic, evergreen and easy to produce.
All in a convenient subscription, with an average cost of less than $1,000 per video. Oh – and there’s one more thing: we edit and return your videos in 24 hours.
What is in Rare Norm(s) Kit?
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- Sony A7 II DSLR camera
- an SD card
- an iPad Air autocue / teleprompter
- a tripod
- an LED light
- a GorillaPod
- lapel microphones
- a transmitter
- a receiver
- in-ear headphones (plus batteries and cables)
- in an impact-resistant Nanuk case